Design Philosophy

We design by three key themes

Useful

Design with a specific issue in mind

Reliable

Design for longevity and durability

Affordable

Design to lower cost

And we design following four careful steps

I. OBSERVE

Observations are needed to ask interesting questions about the world: why do people have a certain issue? What can be done to help? Look at the world, come up with a question.

II. IDEATION

Ideation takes in the observations and aims to produce new and creative solutions to those issues; here's what I imagine doing better or differently.

III. PROTOTYPE

Prototype something small but meaningful, a really simple model, quick sketch or computer simulation. Test it with people, see what does work and what doesn't.

IV. ITERATE

Iterate your design. Products are never correct the first time around. Change the design, fix to problems and test it again.